Why Classic?
Net Zero Calories
0 kcal per 5 g serve*
Keto Friendly
0 g total sugars per serve*
No Bitter Aftertaste
Clean sweetness in every sip
No Added Preservatives
Just erythritol and monk fruit
Taste & Use Like Sugar
Replace sugar, add to taste
*Per 5 g serve, as per the nutrition information on pack.
What's on the label
Nutrition information
Serving size: 5 g · Servings per pack: 60 (approx)
| Per serving 5 g approx | % RDA per serve* | |
|---|---|---|
| Energy Value (kcal) | 0 | 0 |
| Protein (g) | 0 | - |
| Carbohydrates (g) | 5.0 | - |
| Total Sugars (g) | 0 | 0 |
| Added Sugars (g) | 0 | 0 |
| Total Fat (g) | 0 | 0 |
| Saturated Fat (g) | 0 | 0 |
| Trans Fat (g) | 0 | 0 |
| Cholesterol (mg) | 0 | - |
| Sodium (mg) | 0 | 0% |
*The % RDA daily value as per Food Safety & Standards (Labelling and Display) Regulations, 2020.
Ingredients
Erythritol, Monk Fruit.
Monk fruit meets erythritol, a sweetener found naturally in fruits like grapes and pears. Made for your chai, coffee and daily cooking.
How to use
Simply replace sugar with Purova Classic. Add to taste in your favourite tea, coffee and everyday drinks.
Storage
Store in a cool, dry and hygienic place. Keep away from direct sunlight. Always use a dry spoon.
Disclaimer
Not for medicinal use.
- This product is not intended to diagnose, treat, cure or prevent any disease.
- Children, pregnant & lactating women as well as people with any medical condition should consult a dietician before consuming this product.
- Contains Erythritol. Polyols may have laxative effects.
Pack & seller details
- Net quantity
- 300 g
- MRP
- ₹550 (incl. of all taxes)
- Unit sale price
- ₹1.83 per g
- Best before
- 24 months from the date of manufacture
- Manufactured by
- Green Sugar Private Limited, Krushna Kunj, Gujarat Society Pedak Road, Rajkot, Gujarat 360003 · FSSAI Lic. No. 20726030001260 · Manufacturer details
- Marketed by
- RVS Enterprises Private Limited, Shop No. 10, Ground Floor, Lotus Arcade, Gondal Road, Bhaktinagar, Rajkot, Gujarat 360002
- FSSAI Lic. No.
- 10726998000868
- Customer care
- hello@getpurova.in · WhatsApp +91 96016 00946
Made for your cups
Classic or Amber?
Both start with monk fruit. The difference is the second ingredient.
Classic
Shop Classic →
Amber
Pre-order Amber →*Per 5 g serve, as per the nutrition information on pack.
About Classic
What is Purova made of?
Purova Classic is erythritol and monk fruit. Purova Amber is allulose and monk fruit. Two ingredients each, and the full label is on every product page.
Classic or Amber: what's the difference?
The second ingredient. Classic uses erythritol and is made for chai, coffee and everyday drinks. Amber uses allulose, which browns and caramelises like sugar, so it suits mithai, desserts and baking, and it sweetens your chai too. See the comparison.
How much should I use instead of sugar?
Both are made to taste and use like sugar. Swap Purova in where you'd use sugar, then adjust to taste.
Is Purova suitable for people with diabetes or other health conditions?
Purova is not for medicinal use, and we don't make medical claims. Children, pregnant and lactating women, and people with any medical condition should consult a dietician before consuming it.
Why does Classic say “Polyols may have laxative effects”?
Erythritol is a polyol. Indian labelling rules require this statement on foods with 10% or more polyols. Eating large amounts may upset your stomach, so start small.
Is shipping free? Do you offer Cash on Delivery?
Shipping is free. Purova Classic ships now and you can pay online or choose Cash on Delivery. Purova Amber is open for pre-order, ships 26-27 October 2026 and is prepaid online only. Please order Classic and Amber separately.