Sources

Where our facts come from

We only quote government bodies and international food-safety and health organisations. If you spot something that looks wrong, please tell us.

  1. FSSAI (Food Safety and Standards Authority of India)

    Labelling and Display Regulations, 2020

    Sets how nutrition is declared on Indian labels. It counts erythritol at 0 kcal per gram, and requires foods with 10% or more polyols to carry the statement “Polyols may have laxative effect”.

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  2. FSSAI (Food Safety and Standards Authority of India)

    Advertising and Claims Regulations, 2018

    Defines which nutrition and health claims a food can make in India, including on websites. It's why we avoid words like “natural” and never make disease-related claims.

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  3. FAO/WHO Joint Expert Committee on Food Additives (JECFA)

    Erythritol evaluation (1999)

    Lists the acceptable daily intake of erythritol as “not specified”.

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  4. European Food Safety Authority (EFSA)

    Re-evaluation of erythritol (E 968), 2023

    Set an acceptable daily intake of 0.5 g of erythritol per kg of body weight per day, and noted that people with a high intake may experience adverse effects.

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  5. US Food and Drug Administration (FDA)

    Declaration of allulose on US nutrition labels, 2020

    In the United States, the FDA allows allulose to be excluded from “total sugars” and “added sugars” and counted at 0.4 kcal per gram. This applies to US labels only.

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  6. US Food and Drug Administration (FDA)

    GRAS notices for monk fruit (luo han guo) extracts

    The FDA has received several “generally recognised as safe” notices for monk fruit extracts and “has not questioned the notifiers' GRAS determinations under the intended conditions of use”.

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  7. World Health Organization (WHO)

    Guideline on use of non-sugar sweeteners, 2023

    WHO conditionally recommends against using non-sugar sweeteners to control body weight or reduce the risk of noncommunicable diseases. We don't make weight or health claims for Purova.

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  8. World Health Organization (WHO)

    Guideline: Sugars intake for adults and children, 2015

    Recommends keeping free sugars below 10% of daily energy, ideally below 5% (about 25 g, or 6 teaspoons, a day).

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