Classic for your daily cups. Amber for mithai, baking and everything in between.
10% off
For your chai, coffee and everyday drinks. Made to taste and use like sugar.
300 g jar · Incl. of all taxes · Free shipping + COD
7% off
For mithai, desserts, baking and everything in between. Browns and caramelises like sugar.
300 g jar · Incl. of all taxes · Pre-order, ships 26-27 Oct · Prepaid only
Tell us what you sweeten most. We'll point you to the right jar.
Tap as many as you like.
Pick what you sweeten, and your match appears here.
Made for your chai, coffee, nimbu pani and shakes. Monk fruit and erythritol, 0 kcal per 5 g serve as per the pack.
Made for mithai, desserts and baking, and it sweetens your chai too. Monk fruit and allulose that browns and caramelises like sugar.
From the 7 am chai to the Diwali thaal. Pick a tab and see where each Purova shines.
Slide to your daily routine. The numbers add up faster than you think.
Approximate: 1 teaspoon of sugar ≈ 4 g, and 1 g of sugar ≈ 4 kcal. WHO recommends keeping free sugars below 10% of daily energy, ideally below 5% (about 25 g, or 6 teaspoons, a day). Source: WHO, 2015.
Both start with monk fruit. The difference is the second ingredient.
*Per 5 g serve, as per the nutrition information on pack.
Purova started in Gujarat with a simple idea: the chai stays, the chini goes. We make monk fruit sweeteners with two ingredients each, put every label detail on this website, and only say what we can back up.
Chini chhodo. Mithaas nahi.
Read our storyPurova Classic is erythritol and monk fruit. Purova Amber is allulose and monk fruit. Two ingredients each, and the full label is on every product page.
The second ingredient. Classic uses erythritol and is made for chai, coffee and everyday drinks. Amber uses allulose, which browns and caramelises like sugar, so it suits mithai, desserts and baking, and it sweetens your chai too. See the comparison.
Both are made to taste and use like sugar. Swap Purova in where you'd use sugar, then adjust to taste.
Purova is not for medicinal use, and we don't make medical claims. Children, pregnant and lactating women, and people with any medical condition should consult a dietician before consuming it.
Erythritol is a polyol. Indian labelling rules require this statement on foods with 10% or more polyols. Eating large amounts may upset your stomach, so start small.
Shipping is free. Purova Classic ships now and you can pay online or choose Cash on Delivery. Purova Amber is open for pre-order, ships 26-27 October 2026 and is prepaid online only. Please order Classic and Amber separately.